![]() ![]() ![]() Not so fast, because search volumes are averages taken across many months or years. If you could only create content for one of these keywords, which would you choose? It’d be the one with the highest search volume, right? Going beyond content calendars, Trends can also help avoid targeting the wrong keywords. If you run a tech blog, it would make sense to update and republish any related posts every September. Interest in “iPhone specs” peaks every September when Apple launches a new iPhone. Publishing or republishing a list of the “10 Scariest Halloween Costumes for 20XX” each September/October makes perfect sense. Google Trends visualizes the relative search popularity of a keyword over time.įor example, if we look at the term “costumes” for the past five years, we see that popularity spikes every October.īut how is this useful for keyword research?įor starters, it can help you plan your content calendar.
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